Plan - Nutri Juice

Nutri is going to enter the juice market with the intention to provide superior quality and highly nutritious juice. All the juices of Nutri will be 100% organic. Today most of the fruits in BD are adulterated with carbide, formalin and other toxic chemicals which are great threats to human health. There are so many companies who are making juices from these adulterated fruits. Drinking these juices can make serious health problem to the people. So Nutri has come up with consumer betterment ideas to produce organic fruit juice for the consumer. Based on our research on needs of organic fruit juice in BD, we realize that there is a huge potential of this product in BD. So to meet the needs of customer of drinking healthy juice we have decided to produce and to market organic fruit juice named “NUTRI”

Bangladesh is a highly populated country with 160 million people and the soft drinks industry has around 100 million potential customers. Among them 10 million people drinks juice on a daily basis and the numbers are increasing day by day. Most