Power of Customers

Power of Customers

Today’s cruise vacationers have many different lines to choose from, each offering a slightly different spin on cruising. Most cruise lines target middle class vacationers with the grand ocean liner experience not found in decades. Many first time cruisers are lured in by moderately priced air and cruise package rates. Often one can buy a cruise vacation anywhere form $125-$250 per person, per night. Most hotel stays in major cities are more expensive per night, not including transportation as well as food. Along with low priced package rates, consumers are also demanding a unique vacation experience. Gone are the days when shuffleboard-playing grannies were the mainstay of the cruise industry. Now cruises appeal to a younger, hipper audience, and it's easy to see why. Modern cruise ships are "floating resorts," offering everything from state-of-the-art spas and gyms to in-line skating