Problem Solution

Running head: PROBLEM SOLUTION: GENE ONE

Problem Solution: Gene One

Ajada C. Bernard

University of Phoenix

MBA 520

Saleem Mirza

Problem Solution: Gene One

Gene One entered the biotech market with groundbreaking gene technology that exterminated disease in tomatoes and potatoes (Anonymous, 2007). This resulted in farmers no longer having to use pesticides when growing such plants and consumers were pleased to purchase homegrown product that were chemical free. Gene One became a $400 million dollar company in approximately eight years. Because of the rising stock on Wall Street a growing number investor are interested in biotechnology. Gene One, the CEO and his Board believe that the company must keep pace with demand and realize conservative annual growth targets of 40%, the company will have to go public within the next three years. Gene One needs IPO capital for development, advertisement, and marketing to remain successful. The company’s goals are to realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public company.

Gene One’s management team must unite as one to realize the company’s goals. The company’s CEO must comprise and execute a clear and concise plan to propel it to the next level. Gene One’s CEO and management will need to reconstruct the company’s foundation to creating a global and profitable company.

Issue and Opportunity Identification

Gene One has been successful in the biotech industry. However, the company has decided to embark on implementing a new groundbreaking gene technology. In the midst of the new products that have the possibility to increase revenue, the company has faced strife, lack of communication, and ineffective leadership within the company. The company has the opportunity to introduce new technology into the biotech industry. This introduction will allow the company to increase profits and excel as an industry leader. To make the company successful, management will need to put aside difference and communicate more effectively. Gene One will need to establish a strategic plan to introduce the new technology. After careful planning, the company will have to have management that can implement the new product. While Gene One is trying to increase sales and production the company can not loose sight of the employees and the key role the employees play in the company’s success. Gene One has the opportunity to increase profits by making several changes in the foundation and culture of the company. The company lacks communication between management and their employees. Through opening lines of communication, having business meeting, and allowing the employee to have an input can boost employee motivation. The issues Gene One is experiencing can be alleviated through structural changes.

Stakeholder Perspectives/Ethical Dilemmas

With the decease in morale, lack of communication, and employee’s resigning the stakeholder has been faced with many dilemmas. The stakeholders have to contend with new technology, deadlines, and strategies. The stakeholders also have the dilemma of new products being produced and the deadlines being met. However, if the employees resign, the deadlines will not be met nor will new product ideas be available. The stakeholders are concerned about the new technology and the ability of the employees to meet the deadlines. The employees refuse to communicate to establish clear plan for the introduction of the technology. The stakeholders are doubtful that the team at Gene One will be able to provide the company with the ideas needed for the gene technology.

Frame the “Right” Problem

Gene One will become a profitable biotech company by and implementing a groundbreaking gene technology by conducting accurate research, engaging effective program management, increasing communication, and implementing a strategic plan.

Describe the “End-State” Vision

Gene One will become a global leader in the biotech industry by establishing effective program management, increase communication, and implementing a strategic plan. Effective program management will be adopted into the company’s policies within six months. They will also establish a strategic plan to be completed in three months to detail the course