Product Placement Strategy in Pakistan – a Novel Approach
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Product Placement Strategy in Pakistan – A Novel Approach
By
XXXXXXX (123456)
Submitted to:
Zaki Rashidi
Course Instructor
Term Paper
ARMT Course
Fall 2010
Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (SZABIST)
90 Clifton, Karachi
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Table of Contents
1. Introduction ........................................................................................................................... 3
1.1 Preamble ......................................................................................................................... 3
1.1.1 Historical Development of Product Placement ........................................................ 4
1.1.2 Advantages of Product Placement ........................................................................... 5
1.1.3 Ethical Issues of Product Placement ........................................................................ 5
1.2. Research Problem .......................................................................................................... 6
1.3. Objectives of the Study .................................................................................................. 6
1.4. Justification .................................................................................................................... 7
1.5. Limitations ..................................................................................................................... 7
1.6. Scope .............................................................................................................................. 8
1.7. Assumptions ................................................................................................................... 8
1.8. Definition of Keywords ................................................................................................. 8
1.9 Acronyms ........................................................................................................................ 8
2 Research Methodology .......................................................................................................... 9
2.1. Research Design............................................................................................................. 9
2.2. Procedure ....................................................................................................................... 9
2.3. Population ...................................................................................................................... 9
2.3.1 Frame of reference ................................................................................................... 9
2.4. Sample and Sampling Methods ................................................................................... 10
2.5. Instrument selection ..................................................................................................... 10
2.6. Variables ...................................................................................................................... 10
2.7. Propositions.................................................................................................................. 10
2.8 Plan of Analysis ............................................................................................................ 10
2.9. Research Schedule ....................................................................................................... 11
2.10 Software Employed .....................................................................................................