Ramstor Quality Analysis

OUTLINE:

1.0 Executive Abstract 3

2.0 Introduction 3

3.0 Environmental Background 4

Internal Environment 5

External Environment 5

4.0 Organizational Analysis 6

5.0 Analysis of Data Collected 7

4.1 Materials ad Methods Used to Collect Data 7

4.2 Survey Results and Data Analysis 7

6.0 Problem Identification. Solutions Proposal. 11

7.0 Summary 12

Appendices

1.0 Executive Abstract

Rambutya, a Kazakhstani limited liability company, has constructed and now operates large greenfield hypermarkets with integrated shopping malls under the name "Ramstor". The Ramstor Almaty project was the first for major established retailer in Kazakhstan. Rambutya’s entry into the market raised the overall standards of retailing in the country as other chains and competitors tried working out ways to improve the efficiency of their distribution and sales networks to match Ramstor. Its success encouraged other companies to invest in Kazakhstan as the country’s perceived risk began to diminish.

Benefits of Ramstor include the availability of low-cost, high-quality basic foods and consumable products offered by a volume-based enterprise of the kind taken for granted in many parts of the world. And, since half the product range is sourced locally, the company works with local suppliers to raise their quality and consistency to meet consumers’ expectations. However, even with high variety of offered products and their low cost, and quickness of cashier check-outs, the personnel service, or costumer interaction seems to suffer.

The