Reason of Daag Europe to Arrive Its Diifculties

Reason of DAAG Europe to arrive its diifculties

The DAAG Europe face difficulties due to following reasons

• Linent behvaior towrd complains

• Not consider competitors

• Neglect major Makret

• Product Modles was not standarized

DAAG is elevator making comapny it was one of the best comapny in this field but due to some reasons and after merger it got failed. It shows linent behvior and not consider the complains seriously after reciving complain architect and comapny blame for each ther fault.In Market many other comapnies making quality products like Otis and washington house.Otis holding the 90% share of market but DAAG never consider it as its competitor.

DAAG neglect the market segments especially in Europe where it accounted for 50% of the indutry total elevator sales.While it was not in this situation to ignor even a small segment of market.Due to this neglection the DAAG acccoutn reciavable increase up to 48% while sales increase just more than 10% for this period DAAG nneds some action to improve financial performance in Europe.

How did DAAG Europe arrive at its present difficulties? What should Dr. Pelz do? Please focus on the "what should Dr. Pelz do next" step.

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