Retail Sector in Turkey: Main Turkish Players

INDEX

1 TURKISH RETAIL SECTOR 1

1.1 Historical Perspective 1

1.2 Trade Styles in Turkey 5

1.2.1 Traditional Trade 5

1.2.2 Modern Trade 5

1.3 Market Structure 7

1.4 Distribution Channels 8

1.5 Competition 8

1.6 Organized Food Retail Sector 9

2 MAIN PLAYERS 10

2.1 Migros T.A.Ю. 10

2.1.1 History of Migros T.A.Ю. 11

2.1.2 Objective and Mission of Migros T.A.Ю. 13

2.1.3 Internal Environment 13

2.1.4 SWOT Analysis 17

2.2 Gima T.A.Ю. 18

2.2.1 History of Gima T.A.Ю. 18

2.2.2 Objective and Mission of Gima T.A.Ю. 18

2.2.3 Internal Environment Gima T.A.Ю. 19

2.2.4 SWOT Analysis 25

2.3 Tansaю A.Ю. 28

2.3.1 History of Tansaю A.Ю. 28

2.3.2 Objective and Mission of Tansaю A.Ю. 31

2.3.3 Internal Environment of Tansas A.Ю. 31

2.3.4 SWOT Analysis of Tansaю A.Ю. 35

2.4 Other Main Players in Turkish Retail Sector 39

2.4.1 Metro Group 39

2.4.2 CarrefourSA 41

2.4.3 Tesco Kipa 43

3 COMPARISON of MIGROS, GIMA and TANSAS 45

3.1 Customer Profile 45

3.2 Reasons to be Preferred 47

3.3 Financial Comparison 48

4 PROJECTIONS and RECOMMENDATIONS 49

4.1 Projections 49

4.2 Recommendations 50

5 REFERENCES 51

1 TURKISH RETAIL SECTOR

1.1 Historical Perspective

In order to define retailing, it should be considered from various perspectives, to demonstrate its impact, and its special characteristics. Retailing entails the business activities involved in selling goods and services to consumers for their personal, family, or household use.

Today, it is at an interesting crossroad, with many challenges ahead. Retailing may be viewed from multiple perspectives. It includes tangible and intangible items, does not have to use a store, and can be conducted by manufacturers and others -- as well as by retail firms.

Retailing is the last stage in a distribution channel, which contains the businesses and people involved in physically moving and transferring ownership of goods and services from producer to consumer. In a channel, retailers perform