Smith's Home Foods

Smith's Home Foods

Smith's marketing strategy is to provide customers with a service to sell them foods that they can get from other companies. There are several problems with each element of the strategy.

I can see from the case that there are several things that the company is doing wrong and a few ideas that they have.

First of all they did not create a business plan, come up with a marketing strategy and do a SWOT analysis. The owner put a regular employee in charge of the idea that he brought up to him. Just because an employee comes up with an idea it does not mean that you turn around and come up with a business about the idea without first having done some preparing.

Coming to the promotional strategy that Smith has followed is by having full-time salespersons. These salespersons are trained very well to talk to their customers, and are provided with equipment needed to create the awareness into the customer's mind. Each salesperson, whenever