Sports Drink Sponsorship

Sports Drink Sponsorship

Promotion plan

To: whom it may concern; Kick A** Sports drink Co.

From: Taylor LaRocque, V.P. Ad and Promotional Affairs; Xtreme Advertising Co.

It has came to my conclusion that your company was in search of a fairly new and emerging sport to sponsor for your new sports drink line. I have decided to help you to choose a sport and develop a promotional plan.

A sport that is on the rise, that I would recommend is barefoot waterskiing. Fans are diehard, the industry is on the rise, and I and my colleagues agree this is the perfect sport for your company. The typical fan of this sport is young, energetic and male. A perfect profile, to introduce a wild drink that is hard to be tamed with its reckless youth. We decided to make the drink and the packaging a prime example of the fan, crazy, wild and nonstop. We are going to launch a one of a kind packaging for the beverage. We are also going to bring to you a label like no other, with your