Starbucks Goes Middle East

1 Introduction

Starbucks goes Middle East

Since there has been a worldwide trend for coffeehouses in recent times, this assignment will focus on Starbucks and examine its approach to enter international markets. The main focus will be on the market entering strategy in Middle East. For this reason Turkey will be examined in the ways of how the international human resources management principles of Starbucks are influenced by entering this market.

2 Company Image

Starbucks is one of the best-known and fastest growing companies in the world. Originally the roots of the Starbucks Corporation are in Seattle, Washington USA. After being 30 years on the market it expanded up to 9,000 Starbucks outlets worldwide. The positive commitment to every community is helping to bridge cultural gaps and deflect anti-Americans sentiment. Within every nation Starbucks tries to attract partners who are engaged in serving community and protecting environment.

Starbucks is organized into two business units that correspond to the