Style, Llc Business Plan
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Style, LLC |
Apparel, Gifts, Jewelry, Home, Custom Framing, and Paper |
Business Plan |
Prepared July 2014 |
Contact Information Julie Gunn and Lyndsey Brundrit Style 423-288-1616 113 E. Market Street Kingsport, Tennessee 37660, USA |
Executive Summary
Who We Are
Style, LLC is a small retail boutique located in the heart of downtown Kingsport, Tennessee, and led by Julie Gunn, a graduate of the University of Tennessee, Knoxville MBA Program.
Style, LLC carries gift items, apparel, jewelry, accessories, and home décor. It also does custom framing and invitation orders for weddings, special occasions, and parties. Style, LLC directly serves mostly the Tri-Cities area, but has the ability to serve the worldwide with their online website.
In 2017, Lyndsey Brundrit, currently the manager of Style, LLC, will become the new sole owner. The following business plan is Ms. Brundrit’s plan for the business once she has taken over complete ownership.
Financial Summary
Financial Highlights
Financial Highlights by Year
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Objectives
The objectives for Style, LLC for the first three years of Ms. Brundrit’s ownership include:
- To create a retail boutique that appeals to a broader age group than it currently serves, by adding different brands and lines that appeal to a younger customer.
- To specialize in custom framing and contract with more local companies to meet their framing needs.
- To serve the local Tri-Cities area and the worldwide web, while giving back to the community.
- To be able to offer wedding invitations at an affordable rate, while still providing the best quality and customer service in the area.
Company
Company Overview
Style, LLC will serve potential customers looking for the following:
- Custom Framing
- Wedding Invitation
- Special Occasion Invitations
- Custom Artwork
- Stationary
- Party Favors
- Paper Good
- Home Décor
- Apparel
- Jewelry
- Accessories
- Gift Items
- Bar Goods
- Kitchen Accessories
- Wall Décor
Mission Statement
The vision of Style, LLC is to provide the Tri-Cities area with a place where they can purchase goods that they currently have to go out of town to purchase. Also, to provide local brides and customers with a place where they can purchase all their paper goods that they will need to throw their weddings, showers, or parties.
Locations and Facilities
Style, LLC is currently located in the heart of downtown Kingsport, Tennessee at 113 E. Market Street. Many shops and restaurants currently surround it and is a great place to stop in before meeting friends for lunch. Style, LLC can also be accessed online at the website www.styletn.com
Target Market
Market Overview
The main focus of Style, LLC, in 2017, will be women and men in the Tri-Cities area. These customers will range in age from 12-85. The majority of the customers will be early to middle-aged women with a medium to high-income level.
Kingsport Demographics:
Population: 48,205 (2012)
Population growth: 8.2% (since 2000)
Median Income: $39,866
Median house value: $132,367
Cost of Living: 82 (compared to national average of 100)
Number of Custom Framing Shops: 4 (locally owned and corporations)
Number of Invitation and Party Shops: 2(all locally owned)
Strategy and Implementation
Marketing Plan
Overview
The marketing strategy of Style, LLC is a simple one: satisfied customers are the best marketing tool. When our customers leave the store, we hope that they have had an amazing customer service experience, and their word of mouth to their friends and family will be the best tool we could ask for. If we have confident and happy customers, our name and services will stand on their own. In addition, our website is available for potential customer who wish to shop or learn more about what our shop is about. The website will have information about the shop, such as contact information, location and hours, and a list of services that Style, LLC offers.