Swot Analysis Chucke E Cheese

INTRODUCTION

Chuck E. Cheese is a great place for toddler birthday parties and for families to have fun and pizza together. Chuck E. Cheese’s offers a variety of pizza, a salad bar, appetizers, desserts and a feature musical and comic entertainment by life-size, computer controlled robotic characters, family oriented games, rides, and arcade style activities. Through the school fundraising program, participating schools host weekday events after school between 3 - 9 p.m. at a Chuck E. Cheese's restaurant. Chuck E. Cheese also is a great fundraising company for schools and a great incentive for children to receive great grades. The company contributes 15 percent of all proceeds back to the school from sales generated by the event. As many students face their first report card of the year, some can expect more than a pat on the back for a job well done. CEC's Tokens for Grades incentive program continues to hand out Chuck E. Cheese tokens to deserving students. I plan to open a Chuck E. Cheese on Stevens Creek Blvd. next to the Shell gas station. There are strengths, weaknesses, opportunities, and threats when deciding on opening a business. I’m going to explain all of these situations when it comes to opening up a Chuck E. Cheese.

STRENGTHS

There is much strength to opening up a Chuck E. Cheese in this location. One of the biggest strengths is that there is an elementary school right around the corner. This will draw many children here for field trips, after school programs, or birthday parties. This elementary school also host many community sports programs and activities. So after these events families will also have the option of having a place to take the younger athletes some to have fun and play together in a safe environment. Another great strength is that there is a church around the corner also. So all of the families who leave church can go to Chuck E. Cheese after church to get something to eat and give the children a chance to run around and loosen up there legs after sitting in church for hours. There also Sunday school classes at the church that can take field trips down to Chuck E. Cheese on certain days. Another strength is that it is right next to the nearest the gas station of the Stevens Creek Blvd. exit. So for families who are taking long trips who get off of the freeway to get gas will notice the Chuck E. Cheese right next door. This could also entitle them to take the children there for a few hours to get something to eat and also let the children run around after a long ride on the road. Another strength is that it gives the college students at De Anza a fun and exciting job experience. Seeing as if it is right next to the school it is not hard to make it to work for those who go to work after class. The hours of operation for Chuck E. Cheese are Sunday-Thursday 9am-10pm; Friday-Saturday 9am-11pm. These hours of operation are also a plus, because it opens