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Mountain Man Brewing Company was an independent, family owned brewery which produced the Mountain Man Lager, a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated thtest ignoree “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”, “Ametest ignorerica’s championship lager”, “Best known regional beer” test ignore and the “West Virginia beer”. Research had shown that the Mountain Man Brewery was as recognizable brand among working class males as Ctest ignorehevrolet or John Deere and this was the cornerstone of the brand’s success with blue collar customers. Brand platest ignoretest ignoreyed a critical role in beer purchasing decision. Mountain Man was a legacy brew in a mature market. It relied on its history and status as an independent, family owned brewery to create an aura of authenticity.test ignore

The competition in the beer market fell in four different categories. Major and second-tier domestic producers, import beer companies, and specialty brewers. The Major domestic producers like