This Report Is Conduct to Show the Extension Analysis of Veganpet an Australian Own Pet Food Company into France

Management 100

Individual Business Report

This report is conduct to show the extension analysis of VeganPet an Australian own pet food company into France

Johnathan Teh

7/27/2007

Contents

Executive Summary 3

Introduction 4

Political and Legal Environment 4

Economic Environment 5

Socio-cultural Environment 6

Individualism 6

Power Distance 6

Uncertainty Avoidance 6

Quantity versus Quality of life 7

Time Orientation 7

Technological Environment 7

Recommendations 8

References 9

Table of Figures 10

Executive Summary

This Individual Report presents a comprehensive look at France’s Business environment from economic, political, legal, and socio-cultural. This report was established by the recommendation of the difficulties avoidance where about to face if the organization takes a step further to international commercialising.

There have been many trading between Australia and France in the past few decades. Reports have shown a significant increase in both import and export for these both countries. These changes would allow trading to be done more vividly and rapidly.

France is the world’s sixth largest economy. With an annual GDP (USD 2.0 trillion in 2005), with a disposable income of a household in metropolitan France was EUR 1,075 per month. These figure clearly show that the potential market in France for investment.

In general, the commercial environment in France is favourable for sales of Australia goods and services. Marketing products and services in France is quite similar to the approach in the Australia, except some differences in cultural factors and certain legal and regulatory restrictions.

Introduction

Veganpet is a company that produce dog and cat product in Australia. Veganpet Food is nutritionally complete and balanced. Meeting and exceeding the AAFCO & NRA standards required for a puppy/kitten through to a mature adult. (Vegapet 2006) The fproducts of Veganpet are Veganpet Dry Dog Food, Veganpet Dry Cat Food, Veganpet Shampoo and Pet Grass. (Vegapet 2006)These products are for especially for kitten or puppies to grow into their adulthood. They are highly nutritious with absolutely no artificial colours and preservatives. The owner wants the world to have a taste of his/her healthy pet food so it’s deciding on going global expedition and the first country that interest him/her is France. In this report we will clearly indentify the aspect of Environment, Legal Environment, Economic Environment, Socio-cultural Environment, Technological Environment, SWOT Analysis and Recommendations of France country.

Political and Legal Environment

The political and legal environment in France would be consider favourable for Veganpet as in research have shown that the New France President allowing the wide-ranging program of reforms, including market-oriented social and “economic reforms that Sarkozy ran on; implicitly gave him the green light to try and implement these reforms quickly.” (Affairs 2007) besides another benefit would be because of the “Significant market opportunities exist for a number of U.S. products” (Gauthier 2007) As it already allowing the United State product to enter their market easily, there should be a easy negotiation for the Australian product to enter their market. Besides there is no major restriction on exporting from Australia to France which will allow Veganpet easily enter the France Market. any detail laws for food product in France can be found here on http://www.foodlaw.rdg.ac.uk/eu/01.htm but in simple they include LABELLING, FOOD ADDITIVES, PACKAGING, EUROPEAN FOOD SAFETY AUTHORITY, FOOD LAW / EUROPEAN FOOD AUTHORITY, HYGIENE, FLAVOURINGS and many other law enforcement The restriction for food quality and packaging in European Union country is rather strict, however there shouldn’t be any problem due to our quality product as It meets all “nutritional