Usa Worldbank Problem Solution

Running head: PROBLEM SOLUTION: USA WORLD BANK

Problem Solution: USA World Bank

MBA/510 – Managerial Decision Making

Caroline Ferrell

University of Phoenix

Table of Contents

Chapter I: Introduction

Describe the Situation

a. Issues

b. Opportunities

c. Stakeholder Perspectives/Ethical Dilemmas

Problem Statement

End State Goals

Chapter II: Literature Review and Benchmarking

Chapter III: Data Analysis

Description of Variables

Analysis of Data

Chapter IV: Results

Identify Alternatives

Evaluate Alternatives

Identify and assess risks

Make the decision

Chapter V: Conclusions and Recommendations

Make the decision

Develop a plan for implementation of the solution

Develop a plan to evaluate results

References

Appendix

Chapter I: Introduction

USA World Bank is a major bank with both an international and domestic presence. With branch locations nationwide, USWB enjoys a large consumer and small business base, and has been successful in several worldwide ventures as well. But, like all international organizations, USWB feels the need to develop profitable new products that will continue to expand its market share. Though new products roll-outs have been successful overall, they’ve been primarily defined within the United States. (University of Phoenix, 2008).

Describe the Situation

USWB needs to continue expanding within the market, by developing a new and profitable product, each year. Brian Allen, President of New Product Development, and his team are responsible for developing and launching products that will significantly impact the bank’s earnings. Although there had been some winning products on the market, recently the last several initiatives have only been marginally successful and the pressure is building to produce positive results. USWB has been in the position of following instead of leading the industry because they have not been offering consumer rewards and are losing customers because of this.

The bank is now faced with the situation that they are expected to select a new product to launch and Mary Monroe, Vice President of Marketing Development, is responsible for making the decision on which new product to present to the Board. This decision will have to convince the Board of Directors that the new product will positively impact the bottom line. Mary with the approval of Brian, a confirmed hands-off supervisor, has decided to launch a credit card that will work like a frequent flier program, where customers can earn rewards as a result of their purchases with the card. This program would be geared toward the large commercial consumer base.

In order to secure a large portion of the banking market, USWB must maintain competitiveness by continuously developing and marketing products for the commercial and small business clients. Jim Wilson, Vice President of Marketing Development, is responsible for increasing the small business segment by 40% through successful relationship building with small-business organizations and owners. Jim and his team have identified an opportunity for the small business clients. This is in response to feedback from small business customers who are considering changing banks because they are looking for banks that will offer quicker access to capital when they need it and to easily buy small capital products while earning rewards. Both proposals are being submitted to the board for approval, but due to an unwritten rule, only one product will get financial backing. Mary and Jim have