White Castle Case Analysis

Background Information

Hmm…. What can $700.00 get you? Well in 1921, with $700.00 of borrowed money, the first White Castle opens in Wichita, Kansas offering hamburgers at the unbelievable price of .05 apiece. It was founded by the late E.W. “Billy” Ingram and is currently run by another relative, E.W. Ingram III, who is the president and chief executive officer of White Castle. In the 1930’s, a scientific study known as Craveology begins and White Castle hires a renowned food scientist from a Big Ten University to run tests to determine the nutritional value of White Castle Slyders. The Slyder secret burgers are steamed on a bed of onions, served hot on a soft, white steamed bun with a single slice of dill pickle. Does that sound good? Is your mouth watering yet? More to come.

Review of Product

White Castle believes in their product and the great taste. The White Castle

hamburger is 100% beef from American grown beef inspected and U.S. graded.

Its unique shape is compressed into squares with five holes to cook quickly. Also,

White