Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 13,861 - 13,890
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Southwest Airlines
Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made
Rating:Essay Length: 990 Words / 4 PagesSubmitted: December 27, 2009 -
Southwest Airlines
“SOUTHWEST AIRLINES” SUMMARY Southwest has been the most successful airline in the United States for 36 years, making it possible for customers to take advantage of convenient and affordable traveling. It began with only three aircraft flying to Dallas, Houston and San Antonio, and today it is the largest domestic carrier operating more than 400 jets to 63 cities. In an industry where most of the airlines have been forced to either cut back or
Rating:Essay Length: 3,569 Words / 15 PagesSubmitted: January 4, 2010 -
Southwest Airlines
According to their main website, their mission statement is, “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” This reveals Southwest’s true mission: To please their customers. For their loyal customers, Southwest offers a “Rapid Rewards” program which gives the customers free tickets based on the number of times they fly with Southwest. Customers who make 8 round
Rating:Essay Length: 733 Words / 3 PagesSubmitted: January 15, 2010 -
Southwest Airlines
Since its beginnings as a scheduled airline in 1971, Southwest Airlines has distinguished itself within the US airline industry as a unique player. Its commitment to offering a low fare structure to both business and leisure travelers has made air travel more affordable to many consumers and has caused a consistent increase in demand for expansion into new markets, as well as increasing price competition within the cities it serves. Since the airline regulation in
Rating:Essay Length: 295 Words / 2 PagesSubmitted: January 18, 2010 -
Southwest Airlines
Introduction By October 2002, Southwest Airlines had apparently weathered the initial crisis to the airline industry that resulted from the September 11, 2001 (“9/11”) terrorist attacks. Most of the large national carriers had experienced huge losses in demand, profitability and market share, while in contrast Southwest’s low-fare operations had thrived, even in the face of declining earnings. Yet, only a year after the attacks, Southwest and the industry in general faced still unknown future changes
Rating:Essay Length: 754 Words / 4 PagesSubmitted: January 26, 2010 -
Southwest Airlines
This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company’s advantages and disadvantages through a SWOT Analysis. We will try to localize
Rating:Essay Length: 2,949 Words / 12 PagesSubmitted: March 4, 2010 -
Southwest Airlines
Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made
Rating:Essay Length: 990 Words / 4 PagesSubmitted: April 9, 2010 -
Southwest Airlines
Southwest Airlines: Business Evaluation Submitted by: D. Dill March 13, 2006 EXECUTIVE SUMMARY Purpose, Method and Scope Southwest Airlines began business over 30 years ago in Dallas, Texas, to provide customer with a low-cost way to fly and has grown to the third largest airline in the nation. To evaluate whether Southwest has good investment potential, there must be an evaluation of the airline industry and Southwest. The industry will be evaluated using Porter’s Five
Rating:Essay Length: 658 Words / 3 PagesSubmitted: April 14, 2010 -
Southwest Airlines
Prior to 1978, commercial airlines sold millions of airfare tickets, but in a much different fashion than they are today. In these past times, the only way that a flight ticket could be booked or reserved was to call a customer service line and speak to an airline representative, or to actually go through a travel agency to purchase a fare. In these times the government regulated the cost of airfare to a fixed amount
Rating:Essay Length: 303 Words / 2 PagesSubmitted: April 5, 2015 -
Southwest Airlines - Company Motivation Profile
Southwest Airlines - Company Motivation Profile Sam George Daher, BUS 6351 Business and Society Professor Fernando Garza Wednesday, May 2nd, 2006 Abstract Southwest Airlines is one of the most desired employers. The company’s unique corporate culture has been established since Southwest Airlines first started. In addition, Southwest Airline’s mission statement, organizational structure, and decision-making strategies are also important to Southwest’s culture. Southwest Airline uses many motivational strategies to keep its employees motivated. From the benefits,
Rating:Essay Length: 2,752 Words / 12 PagesSubmitted: January 22, 2010 -
Southwest Airlines an Economic Perspective
Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally intensive industry, and
Rating:Essay Length: 3,082 Words / 13 PagesSubmitted: December 18, 2009 -
Southwest Airlines Analysis
[Writer Name] [Supervisor Name] [Subject] [Date] Economic System Company Overview Southwest Airlines (Southwest) is an air-carrier that primarily provides short haul, high frequency, point-to-point, low-fare services in 31 US states. The company operates only in the US. Southwest has been ranked the top US domestic airline by the Bureau of Transportation Statistics (BTS) of the US Department of Transportation (DoT). It is headquartered in Dallas, Texas and employs about 31,000 people. The company recorded revenues
Rating:Essay Length: 2,723 Words / 11 PagesSubmitted: March 19, 2010 -
Southwest Airlines Case Analysis
I. Executive Summary A. Problem Statement Southwest Arilines has been facing direct competition in 9 routes of the intra-Califonia market with United Airlines and their “Shuttle By United.” Shuttle By United was designed to be a high-frequency, low fare, minimal amenity, short-haul flight operation initially serving destinations in California and adjacent states who’s intent wsa to “match Southwest’s strategy.” In the four months since Shuttle By United’s inception competition has been fierce resulteing in Southwest
Rating:Essay Length: 819 Words / 4 PagesSubmitted: December 10, 2009 -
Southwest Airlines Case Analysis
Comprehensive Case Analysis Southwest Airlines: WhatЎ¦s Next? April 11, 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-point, low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-haul customers and, therefore, minimizing connections, delays and total trip time. The companyЎ¦s average trip length
Rating:Essay Length: 3,782 Words / 16 PagesSubmitted: March 18, 2010 -
Southwest Airlines Case Study
Southwest Airlines In 1971 a new airline company was born not knowing what the future had in store for them. Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that. What started out as an airline that only flew to three different cities and everybody body thought wouldn’t last is now serving over 58 cities in 30 states. Southwest Airlines places
Rating:Essay Length: 1,174 Words / 5 PagesSubmitted: December 1, 2009 -
Southwest Airlines Case Study
SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 3,004 Words / 13 PagesSubmitted: December 17, 2009 -
Southwest Airlines Case Study
Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to
Rating:Essay Length: 419 Words / 2 PagesSubmitted: January 7, 2010 -
Southwest Airlines Case Study
This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: February 6, 2010 -
Southwest Airlines Case Study
SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 1,976 Words / 8 PagesSubmitted: April 23, 2010 -
Southwest Airlines Case Study
This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: June 9, 2010 -
Southwest Airlines Case Study
outhWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 2,042 Words / 9 PagesSubmitted: May 11, 2011 -
Southwest Airlines Case Summary
Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable
Rating:Essay Length: 577 Words / 3 PagesSubmitted: January 7, 2010 -
Southwest Airlines Corp. Culture
The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of
Rating:Essay Length: 1,762 Words / 8 PagesSubmitted: December 31, 2009 -
Southwest Airlines Corporation
Southwest Airlines Corporation Introduction On March 15, 2011, in consistence with its innovative, outstanding and exclusive style of business approach, Southwest Airlines flooded the media with its new and enhanced promotional card named the "Rapid Rewards plus Credit card" Here is how it was introduced by PRnewswire "DALLAS, March 15, 2011 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) recently launched the carrier's new frequent flyer program, All-New Rapid Rewards, and to celebrate, Southwest is giving away
Rating:Essay Length: 3,529 Words / 15 PagesSubmitted: May 5, 2011 -
Southwest Airlines Factors of Management
Running head: SOUTHWEST AIRLINES FACTORS OF MANAGEMENT Southwest Airlines Factors of Management Andrew Carr Charlie Minni University of Phoenix External / Internal Factors Paper on Southwest Airlines In today’s employment world, having effective management skills are critical in a companies desire to breed success. Within the airline industry, competition and competitive practices would be a severe understatement. This paper will examine Southwest Airlines core management team by indicating the possible internal and external factors that
Rating:Essay Length: 1,662 Words / 7 PagesSubmitted: December 23, 2009 -
Southwest Airlines Marketing Strategy
Case Study 11: Southwest Airlines 1) What has been Southwest's traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline's first three decades? Since its inception, Southwest has prided itself on the pursuit of low fares. It has always sought to remain the lowest in the airline industry for specific routes that it flies. When Southwest successfully is the market leader in a low priced route, other airlines drop fares to
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: May 18, 2011 -
Southwest Airlines Planning
Southwest Airlines Planning Southwest Airlines began in 1971 with a vision to offer something different in a troubled airline industry. Ineffectiveness led to high costs, which led to high fares which only a fraction of the population could afford. By planning effectively, Southwest Airlines has become the largest domestic carrier in the United States, a desired place of employment and for customer service is a favorite of the traveling public. Legal Issue Southwest Airlines has
Rating:Essay Length: 856 Words / 4 PagesSubmitted: January 15, 2010 -
Southwest Airlines Strategic Issue
Strategic Issue Southwest Airlines has never deviated from its niche: short-haul, high frequency, low-fare service, all delivered with award-winning customer service.1 -- Herbert D. Kelleher, Chairman, President, and CEO Southwest's current strategy is to position itself as a cost leader with a focus strategy. The company’s management and employees aim to cost-effectively and reliably fly large number of customers on short, non-stop flights, and to have fun doing it. They are devoted to making flying
Rating:Essay Length: 1,483 Words / 6 PagesSubmitted: December 8, 2009 -
Southwest Airlines: An Industry Giant
From 1972 to 2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure
Rating:Essay Length: 2,323 Words / 10 PagesSubmitted: December 25, 2009 -
Southwest Airlines: Culture, Values and Operating Practices
Southwest Airlines: Culture, Values and Operating Practices 1) What strengths can you identify at Southwest Airlines? Why do you think Southwest is one of the most admired airlines in the world? What weaknesses or problems do you see at Southwest Airlines? Despite the crisis being dealt upon by Southwest Airlines in relation to the September 11 bombing, several strengths or advantages can be identified, which determines the airline's survival in facing the crisis. Primarily, compared
Rating:Essay Length: 3,376 Words / 14 PagesSubmitted: April 19, 2011