“understanding the Consumer Base of Joyville by Shapoorji Pallonji”

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A Project Report[pic 2]

On

“understanding the Consumer Base of Joyville by Shapoorji Pallonji”

Undertaken at

Shapoorji Pallonji Real Estate

Project Report Submitted To

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INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Pune

Karan Jain (18130)

Under the Supervision of                                                         Under the guidance of                                                                                        Mrs. Shweta Sawant                                                              Dr. Pranjali Unkule        Sr. Manager CRM (Shapoorji Pallonji Real Estate)                 Faculty at ISB&M

Declaration

I, Karan Jain, Student of ISB&M: International School of Business and Media, Pune, and Hereby declare that this project entitled “ Understanding the Consumer Base of Joyville by Shapoorji Pallonji” for Shapoorji Pallonji Real Estate, Pune is a bonafide record of work done by me during the course of summer internship project work of PGDM program and all contents and facts are prepared and presented by me without any bias.

I also declare that it has not previously formed the basis for the award to me for any degree/diploma associate ship, fellowship or other similar title, of any Institute/Society.

Place: Pune

Date: 02nd July 2018

Acknowledgement

With great pleasure I would like to present this project report for SHAPOORJI PALLONJI REAL ESTATE. It has been an enriching experience for me to complete my summer internship at SHAPOORJI PALLONJI REAL ESTATE, which would not have possible without the goodwill and support of the people around. I’m grateful to SHAPOORJI PALLONJI REAL ESTATE for allowing me to undergo Summer Project Program in their reputed organization.

I would like to thank my mentor Ms. Shweta Sawant for giving me an opportunity to do my project in the organization and constantly guiding me.

I would like to convey my sincere thanks to Dr. Pramod Kumar, Dr Saroja Asthana, Dr. Anirban Sengupta, Dr. Pranjali Unkule for guiding and helping me throughout my academics and during my Summer Internship

Last but not the least I would like to thanks to all my faculty members, without whom this project wouldn’t have been a distant reality.

Regards

Karan Jain

Contents

EXECUTIVE SUMMARY        6

CHAPTER-1        7

INTRODUCTION        7

1.1 BACKGROUND:        8

1.1.1 INDIAN REAL ESTATE INDUSTRY:        8

Market size of real estate in India        9

1.1.2 SCOPE OF THE STUDY:        10

1.2 OBJECTIVES:        11

1.3 RESEARCH METHODOLOGY:        11

1.4 DATA COLLECTION:        12

Primary data collection        12

Secondary data collection        12

1.5 SAMPLING:        12

1.6 FIELD WORK:        12

1.7 LIMITATIONS        12

CHAPTER-2        13

INDUSTRY ANALYSIS        13

The Indian Real Estate Market        14

Structure of the Indian Real Estate Sector        15

Residential Segment        16

REGULATORY FRAMEWORK – REAL ESTATE (REGULATION AND DEVELOPMENT) ACT, 2016        18

CHAPTER-3        20

COMPANY PROFILE        20

Company Profile        21

Business Lines of Interest        22

The legacy of Shapoorji Pallonji        23

CHAPTER-4        24

PRODUCT PROFILE        24

Product Profile        25

HINJEWADI- A LAND OF OPPORTUNITIES        26

Why to select Hinjewadi        27

Specifications        28

Paintings:        28

Flooring:        28

Bathroom:        28

Kitchen:        28

Bedroom:        28

Door:        29

Windows:        29

Railing:        29

CHAPTER- 5        30

Learning from Internship        30