Centennial Plan

Centennial Plan

The third step of Strategic planning process involves centennial planning as the company was about to celebrate its 100th anniversary. The CEO Mike Eskew convened a management committee meeting whose purpose was “to focus the group on kind of the company we are going to be in 2007 on our 100 th anniversary.” The plan includes three components. The first was qualitative set of “Goals and characteristics for 2007”. Second was sense of corporate direction, with the goal of creating a global, unified company with “one vision and one brand”. Third component was identification of set of strategic imperatives.

The 4 Strategic Imperatives: p.8

- Winning team

- Value added solutions

- Costumers focus

- Enterprise excellence

During this third step, it was change in internal condition for further growth that occurred. Indeed as said previously, the company faced a repositioning by a set for strategic imperatives (4). The goal was from this Centennial Plan to reach a consensus among management. And the centennial plan was well executed by the management committee as it indeed led to the formulation of the four strategic imperatives. Finally it helped the guiding principles and formed the skeleton or the framework for strategic planning, the fourth step.