Media and Its Power

The communication media are the different technological processes that facilitate communication between the sender of a message and the receiver of that message. The media include newspapers, magazines, radio, and films, CDs, internet, etc. The media communicate information to a large, sometimes global, audience.

Near-constant exposure to media is a fundamental part of contemporary life but it is TV that draws our attention the most as one of the primary socializing agent of today's society. Media is one aspect in life we depend on and as well become more and more dependent on it we become to shape our opinion on it.

Media affect how we learn about our world and interact with one another.

Media literally represents our relationship with our society and the social aspect of it.

We base most of our knowledge on government news accounts, not experience. We are dependent on the media for what we know and how we relate to the world of politics because of the media-politics connection. We read or watch political debates followed by instant analysis and commentary by "experts." Politicians rely on media to communicate their message. Similar dynamics are present in other mediated events such as televised sports and televangelism. Media is part of our routine relations with family and friends. They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force. Media have an impact on society not only through the content of the message but also through the process.

The way the media represent society can affect our opinion and the way we view the world. Media can often represent something negatively (e.g. Muslim, the

Cronulla riot etc) which may lead us to thinking the same bias opinion as the media but the media doesnЎЇt portray what is real, it portrays what people Ў®wantЎЇ