Online Privacy and Security Concerns of Consumer & Thinking Green, Buying Green? Drivers of Pro-Environmental Purchasing Behaviour

ADVANCE STATISTICS

ARTICLE REVIEW

Online Privacy and Security Concerns of Consumer

&

Thinking Green, Buying Green? Drivers of Pro-Environmental Purchasing Behaviour

1.ARTICLE REVIEW

This is a study conducted by both authors which are Anil Gurung and M.K.Raja about the online privacy and security concerns of consumers. The respondents involved are from undergraduate business students for the purposes of data collecting by using a survey. Literally, privacy and security concerns are known as a part of e-commerce’s growth. Understanding of both consequences and relationship between privacy and security concerns towards risk perceptions may give a solution to this kind of problems. Hence, this research is established to study the relationship between privacy and security concerns towards the risk adoption of e-commerce. According to Liu et al (2004), it is important to protect the privacy of the consumers as it is one of the factors of e-commerce’s success. Thus, it is better to gather information and understand about e-commerce and consumers as privacy concerns become major challenges for consumers to deal with electronic commerce (e-commerce) transactions in which they have to provide their personal information such as telephone number and credit card information.

Based on this study, it is clearly stated by the researchers that the intention and behaviour of customers are decided after considering their privacy concerns. Thus, the researchers had proposed a direct and indirect effect of trust on attitude by looking thoroughly to risk perception. In addition, a framework of e-commerce adoption is included in this study since a consumer makes a decision to deal with e-commerce that is affected by the privacy concerns of the consumers. In other words, the role of risk perception are emphasizing as an effect of trust beliefs in order to study about these relationships. Besides that, it is important for the websites established by the companies to secure the personal information of the consumers much better than they have before. It means that, the features of the websites must be enhanced efficiently. This can be done probably by adding security features into it. This is needed so that the consumers would be more confidence and secure towards their concerns. As the use of websites are booming and increasing among the consumers, the study of the advantages and disadvantage of e-commerce perhaps could be implemented in the future.

In this study, a research model and hypotheses were examined to show and study the consumers’ concerns about the privacy, security and trust and risk belief that affect their attention to engage in e-commerce transactions. Thus, in order to perform an empirical test of the relationships by the research model, a survey methodology is used for collecting data accurately. Both theoretical framework of trust and risks by Mayer et al (1995) and theory of planned behaviour (TPB) by Ajzen (1991) are used in the proposed model. In this model, the hypotheses are tested whether or not those hypotheses significant towards each other. After in-depth analysing, the results showed that trust beliefs had significant effect on attitude and there was a significant relationship between attitude and intention. On the other hand, the influence of trust beliefs on risk perception of consumers was also significant. However, it was a negative significant for the direction of the relationship. In a meanwhile, the privacy concern of consumers was significant towards the perception’s risk of consumers. It means that the more consumer concerns about their privacy, the higher risk’s level of them to perceive in taking part in e-commerce. However, the results showed that the relationship between risk perception and intention was not supported.

In conclusion, the study conducted by researchers showed that all information is relevant and all citations are cited accordingly and efficiently. The purpose of this research was clear and obvious. The title of this research is even understandable and appropriate. Generally, it is a good knowledge for everyone to be knowledgeable and noted about this issues so that there would be no any problems encounter in the future.

2.ARTICLE REVIEW

This is a research conducted by Andrea K.Moser which titled thinking green, buying green? Drivers of pro-environmental purchasing behaviour. The purpose of the study is to identify about the situations or events of everyday green purchasing behaviour and