The 4 Ps of Marketing, Which Are the Controllable Elements

The 4 Ps of Marketing, which are the controllable elements.

Product

The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance..

Includes features and benefits, installation, service, warranty, packaging, branding.

5 steps for developing a product

shows you how to go about developing a product, and our

16 Point Product Evaluation Checklist

helps you evaluate your product for marketability.

The Most Overlooked Small Business Opportunities on the Net..... and How to Earn a Superior Living at Them

provides great insight for service businesses looking to start or expand.

Place [Distribution]

The next of the 4 Ps of marketing focuses on getting product to your customer.

Includes warehousing, fulfillment, electronic download, shipping, middlemen.

There's A Product in Every One of Us

not only shows you how you can develop your own product from your own knowledge, but also how this type of product solves major distribution problems, thus taking care of the second of the 4 Ps of marketing.

An Affiliate Program

lets you sell other people's products while you build your own product and business and is usually accomplished without carrying inventory or shipping problems.

Promotion

This element of the 4 Ps of marketing focuses on communicating with your customer.

Includes advertising, copywriting, media selection, sales force, personal and mass selling, sales promotion, positioning.

Our Dick Hemsley shows you a simple but elegant approach to positioning in The ABC's of Positioning.

It's Words That Sell - Not Graphics

will get you primed for the copywriting and advertising that you need to do with this element of the 4 Ps of marketing.

11 Steps to a Site That Sells

Essential information from "the bible of selling online." Includes specialized sections on Product, Traffic Generation and multi-product stores.

EvieB provides businesses with