This Fad's Gotten out of Control

In America, 10,250 people died from skin cancer this past year, according to the American Cancer Society. Skin cancer, the most common of all cancers, accounts for nearly all cancers in the United States. Over one million cases are diagnosed in this country each year (Johnnie).

The reason for all of this? UV exposure. America’s value of life is very high, yet many people die just because they are not wise enough to keep out of the sun.

The greatest danger from this problem is faced by teenagers. Studies have shown that among artificial tanners, those who started at an early age are more likely to develop skin cancer. Out of high school-aged girls, 51 percent reported using a commercial tanning bed at least four times in the past year (Perron). The fact of the matter is younger people do not have the foresight to realize that being tan isn’t worth the sometimes fatal after-effects.

The social desirability of a tan is a modern phenomenon, beginning in the 1920’s when the French designer Coco Chanel decreed it as a fashion look. The concept of obtaining a tan without going outdoors became increasingly attractive (Aldige). Today’s media influences everyone, but especially young people, to feel like they need to have that beautiful dark skin color to look good. Teenagers, caring more about their social status and appearance, are looking past the obvious risks of skin cancer. Teenagers ages 12 to 17 are visiting tanning salons in record numbers. This trend presents a huge level of concern, as