Communist
By: Janna • Essay • 1,053 Words • February 5, 2010 • 952 Views
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The American Broadcasting Company (ABC) is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. It first broadcast on television in 1948. Corporate headquarters are in Manhattan in New York City, while programming offices are in Burbank, California adjacent to the Walt Disney Studios and the Walt Disney Company corporate headquarters. ABC is the most watched television network in the United States as of 2008.
The current slogan is "Start Here", except television idents continue to use the former "America's Broadcasting Company" slogan. Before the "America's Broadcasting Company" slogan, television idents used the full corporate name from 1997-2000.
The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm's direct parent company, and that company is owned in turn by Disney. The network is sometimes referred to as the Alphabet Network, due to the letters "ABC" being the first three Latin letters.
From the organization of the first true radio networks in the late 1920s, broadcasting in the United States was dominated by two companies, CBS and RCA's NBC. Before NBC's 1926 formation, RCA had acquired AT&T's New York station WEAF (later WNBC, now CBS-owned WFAN). With WEAF came a loosely organized system feeding programming to other stations in the northeastern U.S. RCA, before the acquisition of the WEAF group in mid-1926, had previously owned a second such group, with WJZ in New York as the lead station (purchased by RCA in 1923 from Westinghouse) . These were the foundations of RCA's two distinct programming services, the NBC "Red" and NBC "Blue" networks. Legend has it that the color designations originated from the color of the push-pins early engineers used to designate affiliates of WEAF (red pins) and WJZ (blue pins).
After years of study, the FCC in 1940 issued a "Report on Chain Broadcasting." Finding that two corporate owners (and the co-operatively owned Mutual Broadcasting System) dominated American broadcasting, this report proposed "divorcement", requiring the sale by RCA of one of its chains. NBC Red was the larger radio network, carrying the leading entertainment and music programs. In addition, many Red affiliates were high-powered, clear-channel stations, heard nationwide. NBC Blue offered most of the company's news and cultural programs, many of them "sustaining" or unsponsored. Among other findings, the FCC claimed RCA used NBC Blue to suppress competition against NBC Red. The FCC did not regulate or license networks directly. However, it could influence them by means of its hold over individual stations. Consequently, the FCC issued a ruling that "no license shall be issued to a standard broadcast station affiliated with a network which maintains more than one network." NBC argued this indirect style of regulation was illegal and appealed to the courts. However, the FCC won on appeal, and NBC was forced to sell one of its networks. It opted to sell NBC Blue.
The task of selling of NBC Blue was given to Mark Woods; throughout 1942 and 1943, NBC Red and NBC Blue divided their assets. A price of $8 million was put on the assets of the Blue group, and Woods shopped the Blue package around to potential buyers. One such, investment bank Dillon, Read made an offer of $7.5 million, but Woods and RCA chief David Sarnoff held firm at $8 million. The Blue package contained leases on land-lines and on studio facilities in New York, Washington, D.C., Chicago and Los Angeles; contracts with talent and with about sixty affiliates; the trademark and "good will" associated with the