Operation Optimize

Executive Summary

“Operation Optimize” is a project being developed by our new Director of Marketing Pat Lambert and our Vice President of Product Development Chris Martinas. Our goal is to launch this new venture by the end of the year. “Operation Optimize” is mainly focused on expanding the existing iScanner technology and its equipment into a retail setting. Kelly Thomas, our Senior Engineer and developer of the iScanner software is in total disagreement of this whole venture. My goal is to find a solution to this problem, so that AcuScan will remain to be a leader in the retinal security business.

“Operation Optimize” will depend heavily on the software and operating system of iScanner that is currently in place. Therefore, Pat and Chris believe that the new product will require minimal investment of existing time and effort. Their initial analysis suggests that this project will cost a minimum investment of $575,000 to market. The following is the projected change: software design and reprogramming $200,000, repackaging design and development $75,000, launch marketing $50,000, advertising costs $250,000. These