Affluenza: An American Epidemic

Affluenza is an epidemic which effects millions of people in the United States.

"Until this century [20th], to consume was considered a bad thing" says Jeremy Rifkin an

expert on affluenza ( Gross ). The victims of affluenza are consumers who work long

hours at a job they hate so they can buy things which they don't need ( Fight Club ). Like

AIDS, affluenza has spread quickly throughout the United States showing no prejudice

of race, sex or color. However, unlike AIDS, affluenza is a compulsive addiction to

shopping, which can be cured by spending less time consuming and more time enjoying

life.

As the majority of parents work longer hours then other parents did in the past to

support their families, children are left at home under the supervision of a television

set. The television set constantly teaches children how to be good consumers.

Advertisements which appear on television are designed to make children feel unloved

by their mothers and fathers if they don't buy them the newest toy, or take them to

the most exciting amusement park. Before the age affluenza a child would be considered

fortunate if he or she had a bike to ride or a doll to play with. Today, children expect their

parents to buy them expensive toys because advertising companies give children the idea

that deserve it.

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As children grow into teenagers, they begin to consume more and more and refuse

to accept any boundaries on material or physical things ( Gabrels ). Through advertising,

Corporations dictate what type of clothing teens should wear, what type of music teens

should listen to, and how teens should act. The desire to buy products which are

advertised to them is so strong that some teenagers become depressed and disturbed

when they don't have money to buy as many material possessions as their peers. Many

other teens sacrifice their education by getting a part-time so they can spend more money

on their growing addiction.

Teenagers optimistically look forward to their adult years with ambitious dreams.