Alan Louis General Hospital

This is an individual assignment. Please read the 2 page case and answer the following questions. Type up your answers into a word document and attach and submit.

1. Summarize the research findings and the implications for the Administrators of Louis General Hospital including the identified strengths, weaknesses, opportunities and threats for the hospital.

STRENGTHS

• Doctors and trustees at Alan Louis feel that it’s a great place to work, that excellent care is provided there, and the nursing staff is particularly friendly and good

• Amongst former patients, Alan Louis General’s scores ranked first in terms of nursing care, convenience, and location and second in terms of surgical care, costs, range of services, and emergency care

WEAKNESSES

• Not known to specialize in anything

• The general public scored the hospital low on all accounts in the attribute testing

OPPORTUNITIES

• Create a unique “position” to attract patients

• Develop a marketing / PR plan THREATS

• Competing with 10 other medical facilities in Laredo, TX

• Staff could chose to relocate to competing hospitals

• If not financially viable, the hospital could be forced