Arla

Group number: 13 / MEC3 Group members: Per Mark Barradas Nielsen

Elena Legarra Martinez

Belinda Yeluma Fombe

Henriett Czekmeiszter

Tutor: Kirsten Ringgaard

Date: 12 October 2005

Project A

Firm: Arla Food Group

Title of the project: Increasing turnover contra decreasing profit

Signature of the group members:

(Reserved for the College) Approved the:

Contents

Contents 2

1. Introductory chapter and problem statement 3

1.1 Motivation 3

1.2 Problem Statement 3

1.3 Partial Problem Statement 3

1.4 Interpretation 4

1.5 Scope 4

1.6 Methodology 5

2. Internal analysis of Arla 5

2.1 Analyzing the new organization structure 5

2.1.1 Analysing of structure 5

2.1.2. Conclusion on structure 7

2.2 Organizational Culture 8

2.2.1 Analysis of culture 8

2.2.2 Conclusion on culture 10

2.3 Strategy 11

2.3.1. Analysis of strategy 11

2.3.2 Conclusion on strategy 12

2.4 Financial review with the help of profitability analysis 13

2.4.1 Profitability analysis 13

2.4.2 Conclusion on financial state 14

3. Final Conclusion 15

4. Process evaluation 16

4.1 Group's criteria for success 16

4.1.1. Group objectives 16

4.1.2. Group rules 16

4.2. The benefits derived, educational and personal 16

4.3. The lessons learned and experienced gathered for the next project 17

4.4. A self-evaluation of the group work 17

4.5. Project Diary 17