Camp Fire Usa Environmental Analysis

Camp Fire USA Environmental Analysis

Jenna Hill

University of Phoenix

MBA/580

Tom Shepherd

December 4, 2007

Camp Fire USA was founded in 1910 as the first nonsectarian, interracial organization for girl in the United States. Through looking at the future and forecasting the future Camp Fire has been able to effectively develop programs that have allowed them to change to adapt to new strategies for almost 100 years. In 1975 Camp Fire recognized the needs of boys to be included in the program and became Camp Fire Boys and Girls. Today 46% of the children served by Camp Fire are boys. Through monitoring and analyzing these types issues Camp Fire has been able to evolve into the organization it is today. By continuing to monitor the forces and trends that shape today's world Camp Fire will be able to be proactive in developing programs that will fit the needs of the changing world of which we operate.

Refine the analysis of the forces and trends

Economic Forces and Trends in the Camping Industry

When performing an environmental scan on Camp Fire three environments that be considered in order to develop a rounded view; the entire remote, or global environment, the industry in which the organization competes, and the internal environment within the organization. "The remote environment comprises factors that originate beyond, and usually irrespective of, any single firm's operating situation: (1) economic, (2) social, (3) political, (4) technological, and (5) ecological factors," (Pearce and Robinson, 2007, p 79).

As a not for profit organization Camp Fire constantly struggles with the areas of economic factors and social changes when it comes to trends as economic health determines the amount of disposable income that is available to spend on leisure activities, and social trends determines the need for programs that are offered. According to the University of Phoenix (2007), the importance of economic indicators to the strategic planning process is through the ability to benchmark economic conditions that contribute to improving profitability and growth, declining profitability and losses in market share, and the production of economic losses.

Because consumption patterns are affected by the relative affluence of various market segments, each firm must consider economic trends in the segments that affect its industry. On both the national and international level, managers must consider the general availability of credit, the level of disposable income, and the propensity of people to spend. Prime interest rates, inflation rates, and trends in the growth of the gross national product