Competitive Advantage of Store Design and Customer Handling in Retail

Good design creates the vital difference in today's competitive marketplace. Successful companies use design as a powerful tool in their marketing strategy by making better products and building a strong retail identity. Design creates a better environment at the workplace and projects the organizational image. Good design offers many benefits - a vastly improved quality; a defined statement of identity; an optimizing of resources.

Good design creates products that look good, work well, last long and are affordable. Today's market leading products, however, have to make the consumer feel good too. They must possess that indefinable quality that only industrial design can offer. The expertise to deliver global quality along with an insight into local requirements helps us design products that are appropriate to their context. The design solutions evolve from genuine collaboration with clients, foregoing pre-determined styles and use the best materials and technologies available.

Each workplace