Controversial Tv Advertising

Many parents today have to screen what their children watch on television (TV), due to the amount of inappropriate TV advertising. Unfortunately, parents do use the TV as a babysitting tool in order to get household duties finished as well as to get alone time. A mother in California states, "I will agree to a certain amount of time for TV viewing and then get busy and distracted by other things. Before I know it, it's been hours or so, but at least they have been out of my hair the whole time". (Ralston, 2006, P.1).

Due to this sort of thing happening in families, children end up seeing things on TV that they should not see, without parents knowing. Mother's are more cautious about limiting the time children watch vs. fathers. Fathers seem to plant their children in from of the TV for several hours without even thinking twice about it. Even though parents are concerned about what children are watching, it is difficult to limit it. Think about all of the times children are away from home and watching something at a different house. Restricting television and enforcing rules can be very difficult if a person does not follow through with the rules. Recent survey states 50% of mothers feel relieved to know that other mothers are allowing their children to view more hours of TV than they should be. (Ralston, 2006). At the same time mothers are greatly concerned about the amount of viewing. As hard as it is to set reasonable limits on what and how much TV is watched, rules and guidelines in families should be enforced. (Rahlston, 2006).

Some of the concerns parents have about what children are viewing, is the amount of violence, sexual, or suggestive content and the amount of food advertising that is geared towards bad eating habits.

The amount of inappropriate as well as different types of innuendos advertisers use