Cq Live Project

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A report submitted to SSMC, Bengaluru, as a part fulfilment of Full time Postgraduate MBA in Media & Communication.

Submitted to:         Submitted by: 

Director,         Name of the Student: Visisht Veldurthy

SSMC, Bengaluru        PNR No.: 15050341107

                                      Batch: 2015-2017

Table of Contents:

Acknowledgement:

I would like to extend my sincere gratitude to our Director, Prof. Vickramm V Sampath for providing us with an opportunity to showcase our skills and calibre and supporting us at every step of the way through the one-month journey of Communication Quotient 2016.  

I would also like to thank Prof. Shabista Bhooshan, Prof. Shiba Chabba, Prof. Priyanka Srivastava and Prof. Vasudevan for guiding us and also actively helping us at the crucial moments before and during the time of the event.

Visisht Veldurthy

Date: 04/09/2016                 Place: Bengaluru

CQ’16 - Live Project Report

Introduction:

An event becomes successful because of the hard work of all the different teams that work together. The opportunity to be a part of an event and also to be able to lead a team gave us a chance to be able to understand the amount of work and the efforts that goes into making an event possible while at the same time helped us to improve our skills as future managers.

As part of our course in Symbiosis School of Media and Communication, a student is expected to be associated and be a part of projects (i.e the various events or conferences that take place.) in order to get hands on experience of how these events are planned and strategized and what all goes on behind the scenes in order to make these events a success. One of the live projects that I got a chance to be very closely associated with was Communication Quotient 2016, (CQ’16) the annual flagship event of SSMC-B.

ABOUT THE EVENT:

CQ is the annual flagship event of Symbiosis School of Media and Communications, Bengaluru. It was a two-day extravaganza that aimed to bring the best minds in the field of media and communications on one platform for a peer to industry interaction and insight. CQ aimed to enlighten the current aspects of the industry in an interactive way through the medium of panel discussions and key note speakers.

DATES – 12th and 13th February, 2016

Venue – Auditorium of Symbiosis School of Media and Communications,

Bengaluru  

This year, the CQ explored the following fields –

• Public Relations
• Advertising and Branding
• Media
• Entrepreneurship

This year CQ’16 had a new and dynamic approach and would integrate the various aspects of the industry and brought it forward on a single platform.

This year CQ was host to an array of eminent speakers, who are all pioneers in their fields and were all present in SSMC-B to enlighten the

Student’s and the guests on their experiences and share their knowledge with us. The speakers included the likes of-:

• Mr. Anupam Kher – He is an indispensable part of the Bollywood industry due to his major contributions and was recently honored with the Padma Bhushan by the Government of India. He was one of the eminent Guest speakers at Communication Quotient who gave a Keynote Speech on “Power of failure”.

• Ms. Barkha Dutt – She is an Indian television journalist and columnist. Currently, she is the Group Editor with NDTV. She gained prominence for her reportage of the Kargil War. She writes a column for the Hindustan Times called “Third Eye”. In 2008, the Indian government awarded her with the Padma Shri, a civilian honor, for her coverage of the Tsunami which struck in 2004. Barkha Dutt also received the Commonwealth Broadcasting Association award for the Journalist of the Year, 2007. Her name has appeared twice in the list of 100 “Global Leaders of Tomorrow” compiled by the World Economic Forum (2001, 2008). We, the students of Symbiosis School of Media and Communication were honored to have her as one of our Guest Speakers for CQ’16.

• Mr. Shekhar Gupta - Shekhar Gupta is an Indian journalist who is currently working with Business Standard and pens a weekly column "National Interest" which appears every Saturday. He was earlier the vice chairman of the India Today Group.

• Harish Bijoor - Harish Bijoor Consults Inc. is a private-label consulting firm that specializes in Brand and business strategy. We do cross-domain work in the arena of thought-leadership. We do work in Technology, ITES, Biotech, Pharmaceutical, FMCG, Durables, Entertainment, Education, Media and allied categories.

• Ashwin Sanghi - Ashwin Sanghi ranks among India’s highest selling English fiction authors. He has written several bestsellers (The Rozabal Line, Chanakya’s Chant, The Krishna Key) and a New York Times bestselling crime thriller with James Patterson. Included by Forbes India in their Celebrity 100 and winner of the Crossword Popular Choice, Ashwin has recently also penned a non-fiction title '13 Steps to Bloody Good Luck’. Scroll down to see his journey from an avid reader to a New York Times Best Selling Author.

• Senjam Raj Sekhar Head of Corporate Communications at Flipkart Named among 100 most influential corporate communicators in the world by the Holmes Report, Senjam Raj Sekhar has over two decades’ experience of communicating and building brand & corporate reputations across South Asia, UK and Africa.

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CQ did not just give the students an opportunity to interact with speakers who were present, but also provided them with an opportunity to showcase their talent in the field of Advertising and their knowledge of the world of brands. CQ’16 also hosted two major competitions –