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In most cases, what something seems to be is very different from what it actually is. We must look beneath the surface of everything, because there are many things that make outer appearance misleading, especially in a modern world, when people generally don't behave well to one another. In addition, assessing something, though smallest is a whole process; looking at appearance is no more than the first step of it.

In modern economic world, there are many misleading stuff. Advertisement is a good example. Because of profit, producers do everything to make customer byu their goods, so surely they aren't shrink from deceiving people. The number of people who bought a product that producers write on the ad can be much greater than the real number. People must be aware of allegedly 10-year-living bulb, which in fact can be used for only 2 years. Discovering beneath the surface of those ads are very important.

Assessing things is very difficult, so one cannot trust his first impression. My friend is an example. Once I had thought of him as reserved, lofty, because he never talked to me; every conversation

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