Lawrence Sports

Abstract

In today's business environment, in order to maintain financial viability organizations must adhere to the basics of business strategy which is to be profitable and continually increase revenues for shareholders. Working capital is defined as "the assets of a business that can be applied to the operations" or "the amount of current assets which exceed the current liabilities" (Answers, 2007, para. 1) Working capital management involves the "deployment of current assets and current liabilities as to maximize short-term liquidity" (The Free Dictionary, 2007, para. 1). The intent of a working capital management policy is to ensure an organization is able to continue business operations and has adequate ability to satisfy both short-term debt and upcoming operational expenses. Simply stated, "good management of working capital will generate cash, improve profits and reduce risks" (Anonymous, 2007, para. 2).

Lawrence Sports, a manufacturer and distributor of sporting goods equipment, is currently facing a number working capital and cash flow management issues largely related to past due payment of their largest customer, Mayo Stores. This paper will take a closer look at Lawrence Sports' simulation and identify the issues, goals, potential solutions, evaluate risks and define metrics to measure the success of the working capital management strategy selected to address the short and long-term financing needs of the organization.

Problem Solution: Lawrence Sports Inc.

In today's business world in order for an organization to walk the path of technological advancement, increasing profits and remain one step ahead of the curve, businesses must possess the ability to solve problems effectively and efficiently. There are different ways to approach defining the problems facing an organization; the focus needs to be on defining the problem correctly (University of Phoenix, 2007).

The context of the paper will examine the simulation of Lawrence Sports and provide an in-depth situation analysis starting with a brief background of the scenario, identify the issues and opportunities, explore stakeholder perspectives and ethical dilemmas. Continuing through the problem definition guidelines, a problem statement will be developed and end state goals will be identified which will provide the foundation for proposed solutions and analysis of the solutions. A risk assessment and mitigation will help to identify the optimal solution which will lead to the development of an implementation plan and finalize with a gap analysis.

Situation Analysis

Lawrence Sports is a manufacturer and distributor of protective sporting goods and currently has annual sales of $20 million. Lawrence Sports sources material from two primary vendors, Gartner Products and Murray Leather Works. Gartner Products is a $200 million revenue producer of precision testing equipment, cured leather and fabric for sports accessories and supplies Lawrence Sports with 70% of the raw material used (University of Phoenix, 2007a). Murray Leather Works is a $10 million revenue company and supplies Lawrence Sports with semi-finished leather products and accounts for 75% of their annual revenue (University of Phoenix, 2007a). Mayo Stores is the world's leading retailer with over 3,000 stores in the United States, Canada, South America and Europe and accounts for 95% of Lawrence Sports sales (University of Phoenix, 2007a).

In recent weeks, Lawrence Sports' primary customer, Mayo Stores, has defaulted on 80% of their outstanding payments. Because Mayo Stores accounts for 95% of Lawrence Sports revenues it has placed Lawrence Sports in a situation where they are unable to meet their financial obligations. As a result, Lawrence Sports has been forced to stretch payables to Gartner Products and Murray Leather Works as the outstanding line of credit and interest burden has increased. Lawrence Sport is facing several financial issues which need to be addressed in order for business operations to continue

Issue and Opportunity Identification

Lawrence Sports' first issue is they have one major source of income, Mayo Stores. This source is not sufficient to meet the cash flow needs of the business without resorting to stretching payables and borrowing against the Central Bank line of credit. The opportunity for Lawrence Sports is to expand their customer base to improve cash inflows and reduce the company's need to rely on one customer for a source of revenue.

The second issue is Lawrence Sports is not effectively controlling the flow of cash. In effort to not impact sales figures, Lawrence Sports has accommodated Mayo Stores to