Pros & Cons of Imc Channels

Introduction

Marketing is the concept of moving goods from the producer to the consumer. Marketing communication is the way of approaching to the consumer. The most effective way of marketing communication is advertising and so advertising can be referred as marketing communication channel. But there are varieties of ways to attract the consumers. And, a marketer needs to choose the effective way of communicating to their target markets.

Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time.

Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall

Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet. At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels. I am also going to show the strengths and weaknesses of the three chosen media. And the most important part is, in this project I