Research on Pert Plus

EXECUTIVE SUMMARY

This project has helped us immensely in preparing for the final examination, as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary.

P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product we have chosen is "Pert Plus", which is according to P&G is in its declining stage. We made our hypothesis as per to the information provided by the company. In order to gather information; first we found out the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data, through various sources of information. Then we made the research design, did simple random sampling, and then we analyzed the questionnaire.

Besides this, we also conducted depth interview of the brand manager of "Pert Plus". In the end, when everything was completed we tested our hypothesis, which was quite favorable.

INTRODUCTION

Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140 countries, Pakistan being one of them.

P&G Background

P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene pro-V, Head & Shoulders, Pampers and Always) have become famous household names and are found in almost every home.

Headquartered in Cincinnati-Ohio in the USA, P&G has local operations across the globe in more than 80 different countries, including numerous manufacturing sites and 18 R&D-technical centers. P&G is an internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe.

P&G employs over 100,000 people from all over the world, spread evenly between 1-USA, 2-Europe/Middle