Strategic Plan Development Paper

Strategic Plan Development Paper

University of Phoenix

Introduction

SWOT Analysis

StrengthsNew company with tactical TQM planHeavy with invested funds.Fleet is new and mobileAll employees are trained on TQM principles Customers base establishedCRM established and readyVendor's approvedConsignment inventories programs establishedLocal to service areasMarketing campaigns successful Market segment selectedEmployees well trained WeaknessesNew and un-establishedEmployee attrition not defined or realizedManagers are not seasoned in the service industryPay scales are defined but not above competitors scalesMarketing campaigns are not kept currentSusceptible to material price fluctuationsSusceptible to gas price fluctuationsNot public

OpportunitiesNew market penetrationNew service offeredQuick growth and expansionNew market share ThreatsCompetitors start offering similar servicesPrice wars with competitorsCompetitors offer improved/additional services at same priceCompetitors (jiffy Lube, Pennzoil) have advanced access to channels Higher tax rates for waste disposal

Strengths

Dr. Lube is a new growth oriented company with huge a potential for expansion and market presence. It is a financially stable company with investors providing more than 30 million in start up revenue. Their mobile fleet consists of newly purchased vehicles and machinery to perform their mobile services. In addition, they have already established a considerable customer base and well-defined Customer Resource Management (CRM) programs. Their approved vendor lists consist of reputable and acknowledged suppliers from the oil industries who have agreed to consignment programs. Key tactics and Total Quality Management (TQM) programs are implemented, well defined, and recognized throughout the organization. Dr. Lube possesses the capabilities to provided service throughout selected areas in a quick and timely manner. Additionally, Dr Lubes Marketing Department has successfully selected their market segment and marketed their services successfully producing a demand for the quick and mobile service. All employees receive extensive training on TQM methods and CRM techniques.

Weaknesses

Dr. Lube is a new and un-established in its industry and the possibility of a decline in demand is prominent. Most of Dr. Lubes managers are from other industries and do not have the needed service skills. Ongoing management training is required. Employees have not yet had the opportunity to participate in daily business and attrition/turnover is not measurable. If promotions and marketing campaigns are not current and continuous, market share and demand may be imminent. Dr. Lube is susceptible to price fluctuations concerning materials and gas process for their fleets. Dr. Lube is not a publicly traded company.

Opportunities

Dr. Lube has the benefit of penetrating a new market segment and offers a service