The Right Path from Good to Perfect

The right path from good to perfect is a Yoplait Kids advertisement analysis.

The Right Path from Good to Perfect

No family is perfect, but a good one always tries to do its best under odd circumstances. Whether they face financial difficulties or worse, the family attempts to reestablish an enjoyable family environment. These actions do not lack determination but often fail or don’t provide the desired results, simply because people tend to seek for difficult solutions instead of opting for the obvious easy ones. Working parents are faced with the same dilemma when they seek ways to reconnect with their children. Building strong and close relationships with a child is not an easy task, especially when the parent is absent for long periods of time but buying expensive and unnecessary toys, like many parents do, is not the best support for a long lasting parent-child relationship. There are other bonding options to choose from. Sharing yogurt is a delicious way to connect with a child. Yoplait Kids adverts fun, friendship and family bonding because of its imprint of a smiley Dora hugging her best friend Boots. It embraces a world of adventure and education through its use of color, Dora, design, and appealing word layout.

The Yoplait Kids ad is posted on the Dec/Jan edition of Working Mother magazine. The ad addresses both children, between two and eight years old, and their parents. It conveys the idea that Yoplait Kids is a product that both kids and parents would enjoy. Dora the Explorer and the use of yellow and red on the ad attract kids. The ad also has catchy phrases about its nutrient that attracts the parents. The ad has a six-pack yogurt image on the center top of the paper. When observing the ad, the viewers’ eye first focus on the six pack yogurt image, and then the Dora picture followed by the catchy phrases around the image, ending up on the bottom right corner where “Smiles All Around” is imprinted in red.

In addition to the red, the ad is full of yellow. The different shades of yellow draw the audience into the advertisement because they are bright and create an excitement comfort for the ad. The yellow background allows other objects, such as the yogurt bottle to leap off the page. Bright and vibrant colors highlight specific words in the ad that bring important details to the attention of, not only the children but their parents as well. The ad uses primary colors on the coloration of the word “Kids” due to the fact that primary colors are the first colors children learn, which emphasizes that this product is aimed especially for them.

Another trait that leads to the conclusion that the advertisement is aimed for children is Dora the Explorer. Dora is imprinted on the bottle of the Yoplait Kids yogurt. She