EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Take-Two Boss Squashes Gtaiv Delay Rumors

By:   •  Essay  •  469 Words  •  January 11, 2010  •  979 Views

Page 1 of 2

Join now to read essay Take-Two Boss Squashes Gtaiv Delay Rumors

For this week, no news is good news for gamers eagerly anticipating Grand Theft Auto IV. On Tuesday, Take-Two Interactive chairman Strauss Zelnick spoke at the 2007 BMO Capital Markets Interactive Entertainment Summit in New York City. When asked about the release date of Grand Theft Auto IV, Zelnick offered a status quo answer that was reported and rereported on industry trade sites until the executive was inaccurately characterized as backing down from the previously announced release window for the game.

Zelnick today spoke with GameSpot to set the record straight and squash the rumor once and for all.

"I wasn't intending to be newsworthy," Zelnick said of his response at the summit. "When asked about the release date, I confirmed the previous release date we'd given, which is our second fiscal quarter. That's to say sometime between the beginning of February and the end of April."

Some analysts have speculated that the reason for Grand Theft Auto IV's delay from its original October 16 release date was that Take-Two wanted to hold on to the game until the PlayStation 3's installed user base had overcome the system's slow start and had time to grow significantly.

Zelnick nixed that idea, but did concede that the larger installed base, by the time the game does ship, will help eliminate what negative impact on sales the delay out of the holiday season could have had. He addressed the current industry focus on the end of the year, and what it means for the industry to have so many high-profile games slipping into early next year.

"I think the intense focus on the Christmas selling season for the video game business

Download as (for upgraded members)  txt (2.7 Kb)   pdf (61.5 Kb)   docx (11 Kb)  
Continue for 1 more page »