Marketing in Vietnamese Banks

CONTENT

Abstract

Content

Abbreviation...........................................................................................................1

1 Introduction...........................................................................................................2

2 Introduction about BIDV.....................................................................................2

2.1 Overall Vietnam banking market.....................................................................2

2.2 Introduction about BIDV.................................................................................3

2.3 The marketing activities of BIDV....................................................................4

3 PEST analysis........................................................................................................5

3.1. Political-legal environment..............................................................................5

3.2. Economic environment....................................................................................5

3.3 Socialcultural environment..............................................................................6

3.4. Technological environment.............................................................................7

4 Marketing challenges of BIDV............................................................................7

4.1 How to improve and develop new products....................................................7

4.1.1 How to improve and develop new credit products.....................................7

4.1.2 How to improve and innovate banking services........................................8

4.2 How to increase financial capacity ..................................................................8

4.2.1 How to increase it in line with international standard..............................8

4.2.2 How to increase it in line with the development of BIDV..........................9

5 Marketing strategies of BIDV..............................................................................9

5.1 Marketing strategies to innovate and develop new products..........................10

5.1.1 Strategies to innovate products................................................................10

5.1.2 Strategies to develop new products..........................................................10

5.1.3 Strategies to apply new technologies and modern models.......................11

5.2 Marketing strategies to increase its financial capacity...................................11

5.2.1 Improve asset quality, bad debt solvency.................................................12

5.2.2 Equitize BIDV...........................................................................................12

6 Value these strategies..........................................................................................12

6.1 Evaluate marketing strategies to innovate and develop new product.............12

6.2 Evaluate marketing strategies to increase its financial capacity.....................13

6.3 In Summary………………………………………………………………….13

7 SWOT analysis.....................................................................................................14

8 Problems in applying these marketing strategies ............................................14

8.1 Problems rising from managing strategies......................................................15

8.2 Problems rising from skills and changing structure........................................15

8.3 Problems rising from communication.............................................................15