Mazapaslauga.Lt
Business Plan for the website “Mazapaslauga.lt”
Justina Sabonytė, Mykolas Navickas
ISM University of Management and Economics
Bachelor Studies. Economics programme
ISM University of Management and Economics
Assignment for Entrepreneurship, Business Plan addressed to lecturer
Thomas Frank
Table of Contents
Executive Summary 5
1. Description of Business 7
2. Vision/mission statement 9
3. Management 10
3.1. Managers 10
3.2. Advisory Board 10
4. Organizational Structure 11
4.1. Legal Structure 11
4.2. Ownership Structure 11
4.3. Organizational Chart 11
5. Category/Competitive review 12
5.1. Direct competitors 13
5.2. Indirect competitors 13
6. Marketing Plan 14
6.1. Marketing Objectives 14
6.2. Marketing strategies 15
6.2.1. Target market 15
6.2.2. Positioning 16
6.2.3. Marketing mix 16
6.2.3.1. Brand name 16
6.2.3.2. Product (in our case service) 17
6.2.3.3. Pricing 19
6.2.3.4. Marketing communication 20
6.3. Marketing Research Program 22
6.3.1. Internet Survey 23
6.3.2. Street Surveys 24
6.4. Marketing Budget (1st year, 2015) 25
6.4.1. Promotional Plans and Programs 25
6.4.2. Marketing Research 26
6.5. Marketing Budget (2nd year, 2016) 28
6.6. Marketing Budget (3rd year, 2017) 29
6.7. Action plans 30
7. Operations plan 31
7.1. Location 31
7.2. Daily activities 33
7.3. People 34
7.3.1. Leadership 34
7.3.1.1. The General Manager 34
7.3.1.2. Other key people 35
7.3.2. Employees 36
7.3.2.1. Job descriptions and salary ranges 36
7.3.2.2. Recruitment and training 36
7.3.2.3. Motivational programs 37
7.3.3. External Service Providers 37
7.4. Facilities 38
7.5. Major suppliers of key resources 39
7.6. Quality Control Systems 39