Boeing Case

1. The major industry trends in the aircraft manufacturing industry were different companies were manufacturing jets and then a couple years later they’d end up just upgrading the same jet. Another trend that was popular in the industry was designing an aircraft around an engine instead designing the engine around the jet.

2. Boeing decided to develop anew aircraft instead of upgrading the existing one because everyone in the industry was doing that. Boeing wanted to do something different. On top of that upgrading the previous model “was no mach against Airbus new model transports”.

3. Three strategies Boeing used to developed a cost effect aircraft:

a) Boeing introduced a new type of cabin that would attract passengers. The cabin had more headroom for taller passengers to stand. Over head bins were easier for shorter passengers to gain access to. The layout plan of the aircraft was also a good strategic move by Boeing. They made it easy for cargoes to be loaded and unloaded off the aircraft.

b) Boeing also decided to split the construction of the aircraft. Instead of everyone working on one big unit, Boeing decided to split the aircraft up into fractions. Certain people work on certain parts, and then when that was completed they came together and put all the pieces together.

c) Boeing introduce was introduced to the digital design. The digital design made it easier for engineers to edit and modify the specs of the aircraft. After modifications were made, then they could be implied onto the designated part of the aircraft.

4. Three problems Boeing encountered:

a) Airbus’s new and upgraded aircraft was already on the market. Boeing solved this problem by not upgrading a previous aircraft. Instead, Boeing introduced a new aircraft to the world

b) Boeing needed a manufacturer for the 777 engine. A few companies had developed the 777 jet engine. Every company offered it own type. To satisfy customers, Boeing customers were given a choice to select which engine they wanted.

c) Convincing customers that this new aircraft would be worthwhile. Boeing convinced their customers by putting new things