Globalization

The extreme significance of globalization in our world is ever growing. To understand the impact, we must first understand what exactly globalization is. Globalization is essentially the connectedness of the world as a whole; The world working together as one unit striving for global greater good, and there are many arguments as to whether or not globalization is the key to global success. As we had discussed throughout the unit, we see globalization take massive effects on everything from economics to politics to even sustainability of our world.

Of the topics discussed, a major globalized product we already have in place is imaging. With imaging, we as a world are able to communicate ideas and share a visual admiration with others no matter the nation they reside.

The current role of visual images in today’s advertising is able to convey to us the extremely important impact of imaging in the world today. In Paul Messaris Visual Persuasion we are given the scene of an eleven year old girl and her friend watching television when suddenly the face of Luke Perry appeared in an advertisement for Mars Bars candy, later on that day the author takes the girls to the store in which they immediately run to buy Mars Bars. What might strike us as just a silly reaction from a child is actually the incredible persuasion power that we can accredit to visual imaging. There are three major roles images can play through advertising: they can elicit emotions by simulating the appearance of real people (like in the Luke Perry ad), they can serve as photographic proof that something really happened (such as images of natural disaster), and they can create a link between the product and other images (Such as politicians in front of their nation’s flag).

Psychologists have discovered that the brain associates visual images with certain emotional associations. An example of iconicity attachments to emotions, fashion advertisers us pupil enlargement in their models as the viewer subconsciously associates pupil size with sexual excitement. With iconicity advertisers have the ability to manipulate viewers to persuade them in many different directions and therefore aid or hinder the success of globalization.

Images play a very specific part in globalization, but on a much larger scale we see the topic of political dimensions. With so many different political ideas throughout the globe a separation mindset often comes into play. Many countries pose the idea of a “better than you” attitude which we see every day even in our own country. We have seen many political ideologies lead down bad roads as we watched President Woodrow Wilson promote extreme