Pursuasive Assignment

Throughout everyone’s life through the media and advertising we have all been persuaded to buy new and improved products. They do this by showing beautiful people using their products and usually showing them in the end gaining an accomplice of the opposite sex.

The example I will now tell you about is how Gillette now uses five blades with the addition of being turbo charged, and having a sixth blade for those tricky and hard to reach places! Now I don’t know about you, but I want the best shave I can get. So when Gillette puts the words out there, “the best shave a man can get” I am right away going to jump in my car and go pick up the new and improved product and get “the best shave a man can get” in before I go out. Now in a real world, which we all do indeed live in, “the best shave a man can get,” doesn’t always mean you will encounter everything they say you will, but at least you are trying to get to that point.

The goal of an actuation speech is to provoke action and offer a solution along with a call to action. There are four organizational patterns of an actuation speech: problem/solution patter, problem/cause/solution pattern, modified comparative advantages patter, and Monroe’s motivated sequence.

The problem/solution is comprised of two main points. You have to examine the problem and then present a solution. This pattern is useful when listeners don’t know or don’t believe that a problem exists. It is imperative that you give sufficient breadth and depth, along with listener relevance.

The problem/cause/resolution pattern is used in conjunction with one’s main points. The first main point discusses the problem,