Computers

This report reviews various documents - business letter, promotional

letters, informative leaflets, spreadsheets and websites. In this

report, I intend to highlight the various aspects of each document

reviewed, pointing out mistakes and suggesting possible improvements.

Parameters I will be looking at in each of the documents are the

documents type, purpose and intended audience; language tone and

style; layout and structure; ease of understanding - content and level

(specialised or clearly explained); spelling, grammar and

typographical errors and graphical content. I will then summarise any

errors identified and suggest possible improvements in my conclusion.

Ten documents will be reviewed, some issued for this report and some

from personal research. Documents that are of similar nature will be

compared against each other, resulting in a conclusion of what is more

effective and how to combine the best elements to form a good

document.

2.0 Documents

Here are the documents I have used and their sources -

* 3.1 a - SAGA Home and Motor Insurance flyer - Daily Newspaper

* 3.1 b - Dimplex Installation and Operating Instructions - Issued

for course

* 3.2 a - The Times Mortgage Service flyer - The Times Newspaper

* 3.2 b - 1066 Pianos Cambridge advert - Issued for course

* 3.3 a - Grasslands Nursery business letter - Grasslands Nursery

* 3.4 a - http://www.gametalk.com - GameTalk

* 3.4 b - http://home.riverview.net/aroneous - Issued for course

* 3.5 a - Art of Siam Menu - Art of Siam Thai Restaurant

* 3.5 b - HarperCollins order invoice - www.harpercollins.com

3.0 Leaflets

3.1 a - SAGA

3.1 a i - Purpose - A flyer to advertise SAGA home and motor

insurance. The flyer contains all the necessary details of the

services on offer, so it is clearly intended to promote SAGA's

services. In circling this flyer, SAGA hope to get more consumers

using their services, thus increasing their market share and turnover

- advertising is a key factor in business growth. To achieve their

goals, SAGA must ensure that the flyer contains all the correct

information and that it is presented in a pleasing way.

3.1 a ii - Content - The front of the leaflet has the title across the

top, with a brief introduction about what the leaflet contains, then

there is a colourful illustration underneath. This is likely to draw a

person's attention to the leaflet, so that they will read it.

Underneath that is a statement saying how many people already use

their service and a logo to say they have won the Consumer Finance

Awards 2002. Straight away, people seeing this will be drawn to using

the service.

On the other side, there is information on the home and motor

insurance services. This includes all of the things on offer, the

special services and extras available and contact details. These phone

numbers can be used to obtain more information about the service, as

can the coupon at the bottom of the page, which can be filled in and

sent by post.