Data Warehousing

The company implementing the Data warehouse is Sears Roebuck & Co. Sears is in the retailing business selling ever thing from under garments to washing machines.

The main reason why the company is implementing the DW is because it wants to maximize the use of its information in its credit data warehouse. The prior application processed steps sequentially one processor at a time thus not using the multiprocessor capabilities of its machine to process the huge quantity of data. Mining of data was too slow and could only be performed once a year, which produced inaccurate data for the Marketing department. Due to the meticulous process, other units of the company were barred from the data warehouse, which also cause dilemmas.

Sears went to a consultant to solve the problem. The package chosen was the Torrent Systems Orchestrate Package. The reason for choosing this package is because the package fit the needs of the company to a match. It allows the company to convert its application from sequential to parallel by partitioning the data across the processors and running multiple, parallel instances of the application.

The benefits from implementing the Orchestrate package is, the new program would examine account attributes like purchasing behavior and payment history, causing more lucrative targeted marketing campaigns and boosting sales and card balances. It will allow the