Internal Stakeholders

INTERNAL STAKEHOLDERS

STUDENTS

Students are an important group of internal stakeholders, to address students about their declining number it would very useful to use facebook. Facebook has a feature that allows one to post updates that students will see immediately when they log onto their page (Castells,2009). as many students are already on it, so it makes sense to communicate with them on a platform which they already familiar with. The university private facebook page which many students are already in would be a very useful media to address the declining number of students to students. By using this type of media most of the students will reach the message.

STAFF

Staff are also the most important stakeholders of the university, lecturers are part of the staff and the most important to reach the message. to address staff about the declining number one should use email system. Email refers to a means or system for transmitting messages electronically (Castells, 2009). It is mostly important to address the staff through their work email as they are familiar with this type of platform as they always checking their emails especially lectures as they have to check what are students asking and they have to respond back. Therefore, emails would be the useful resource to transmit this message about the declining number of students.

FACULTY

Addressing the faculty would be very useful as they are the ones who each and every student academic records, again work emails would be a very useful platform to address this issue of declining number of students. Emails for faculty are the most important and formal tool to communicate with the university. This will ensure that this message has reached the faculty.

EXTERNAL STAKEHOLDERS

GOVERNMENT