Internet Research

Internet Research Introduction

The company has come to realize that the Internet contains more than enough information needed to properly perform research. For the company to properly use the information that it finds it will need to examine it closely. By examining the information closely we can monitor how close the resources are to meet our desired goals. While it is noted that the information found on the Internet can also be found in hard copy or had a research firm perform for us, we will use the Internet since it is of free items. The Internet will also provide access to professional and skilled specialists who have written specified topics for research. With the Internet being a strong communications tool, it will provide us a way to distribute our thoughts to others.

Internet Research Use

The company will focus its attention, with Internet research, so it may keep up to date with current trends and market values. Keeping up to date on trends will provide the company statistics for producing new products, attending trade shows, initiatives, and awards pertaining to the business. By performing online and offline marketing strategies, we will be able to find out what feedback consumers have about our products and service offerings. Internet research will also provide us a way to research suppliers for current products as well as new industry products, while also giving us the opportunity to find new ways to get out products to new providers.

Research Sources

Below is a list of Internet research resources that the company will exploit to perform the market research for their business. Each resource has information that relates to specific information that the company will find valuable.

• Hoovers Online - http://www.hoovers.com/

Hoovers Online contains a database which has the pertinent business information such as: company locality, stock trading symbol (if any), and sales.

• Thomas Register of American Manufacturers - http://www.thomasregister.com/

Thomas Register