Media

Introduction

I think today media has a huge impact in every part of our life it makes us depend on the media even we cannot live without media. Media also influence our culture, our culture change followed by the media that improve very fast. On the other hand, we also have a culture that cannot change even that culture can influence our media improvement.

  Based on my experience media also change my world and cultures become more digital than a long time ago. Now I read the news by the social media such as twitter and facebook. I think the news update faster than our old cultures that are newspaper and television.

  In this assignment, we will discuss culture and media that can influence each other. There are many of understanding of the both.

   Additionally, in this assignment we are not only discuss and understand about media and culture but also about social media improvement because nowadays social media has huge power to changes the world especially media and culture part.

  In my opinion, culture is about tradition and the way things did customs or shared norms, race, religion, creed behavior. Damen also says in his book that culture that learned and shared humans patterns or models pervade all aspects of human social interaction. Culture is mankind’s primary adaptive mechanism.(Campbell et al.pg.367)

     Based on Cultural Background of Personality book. That is mean culture is about share and learn a pattern or tradition in one environment. According to Georg Simmel, “objective culture is seen as a ‘thing’ and subjective culture as its ‘unique experience’ (Jackson, J. D., Neilsen, G, and Hsu, Yon, 2011, p. 10)”.   Culture has a big impact on social media adoption and usage. In measuring culture, this is about specific cultural traits and attitudes. On the other hand, in my opinion media has meaning tools that make our life easier. Additionally, based on the business dictionary media means communication channel through which news, education, data or promotional messages were disseminated.  In addition, media also has big influenced in our culture that also make a big change of our habit. Additionally, in my opinion   media is the tool or platforms that make our life easier. Media in all forms is there to help us better understand the world and our environment, form educated opinions, and learn from others. In addition, USA Today post that On these networking sites, users normally create pages that represent them in some way. They post pictures of themselves and their friends. Their friends comment on these photos. This concept seems simple enough, but its use is very different depending on the age of the user. Adults are known to be more mature about what they post and how they interact online. It is more likely that adults would, “Use their profile pictures as a way of casually showing themselves, their family, or possibly a recent trip they took” (USA Today 1).

   According to Pew Research, in June of 2010, the average American spent 70 minutes a day listening, watching, or reading up on the news reported by Pew Research (2010). Media is a large part of people nowadays. The media is growing the influence by shaping the values and attitudes of young children. Excessive exposure to media can also promote anti-social behavior, sedentary lifestyles, materialistic values and short attention spans (Githins 1). Entertainment and media usage has become an isolating experience in today's modern families, especially in the daily lives of children. Before we had great advances in technology, children would read, play with educational toys and nonelectric games, play sports and do household chores (Githins 1).

The changes in technology have led to changes in how our society is entertain. In this time are not only children who are spending their lives this way, but also adult.

     Nowadays we have culture convergence. Culture converge the flow of content across multiple media platform. The corporation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kind of entertainment experience they want(Jenkins 2003 p2-3). That is mean culture that interact with media to entertain or even make life easier, for example, social media like Facebook become newspaper, or the smart phone become a television.

   In addition according to Rosen’s book cultural differences influence communication, behavior, and values. “There are differences in the way that people who identify with different cultures. Based on both national identity and gender, manage their communicative behaviors within SNSs [social network sites]” (Rosen et. al, 2010).In addition, “The multicultural world is enhanced by the experiences of sojourners, immigrants, and others who successfully make the transition from one culture to another” (Kim, 2001). Intercultural studies focus on the interactions between people from different cultural backgrounds, and according to Gudykunst (2003), adaptation is a “dynamic process by which individuals, upon relocating to an unfamiliar cultural environment,