Non Stinking Wear

New Product Launch

“Bio wear” ‘The Non stinking garments’

Submitted by-

Arvind Kumar Roll No- 008

Ashish Bansal Roll No- 009

Rahul Goyal Roll No- 036

Acknowledgement

We extend our heartfelt gratitude to Dr. Suresh C. Ghai without whose guidance and support we would not have completed the project. It was only due to his efforts and support that gave us the direction to proceed on with the product launch and complete it within the stipulated time frame.

We would also like to thank Prof Isac Jacob, who gave us the essential guidance to complete this project.

Finally, we would like to thank all our class mates and colleagues who have contributed to us completing the project in whatever way possible. Without the constant egging on of them, we would have got nowhere.

Content Page No.

Introduction 4

Industry overview 5

Marketing survey, result analysis 5

Customer analysis 13

Competitor analysis 13

SWOT analysis 15

Issues 16

Objectives 16

Marketing strategies 18

Action plan 22

Contingency plan 23

P&L projection 24

Survey Questionnaire 27

EXECUTIVE SUMMARY

We are launching fabrics that one can wear several days in a row without getting stunk. There are clothing, underwear, socks and shoes promise to take the stink out of fitness. The stink-control clothes are designed so that you can wear them without having laundered them right after using them even if it is soaked in sweat.

These work on HVAC (heating, ventilation and air conditioning) phenomenon, stymie the stink by eliminating most of the bacteria.

We are focusing on clothes that enhance thermoregulation - keeping the body from overheating or getting too cold.

We wish to incorporate silver fibres - a natural conductor - into fabrics such as polyester and nylon. The fibres move heat away from hot spots, such as under the arms, to other parts of the garment. The silver-integrated fabric also had anti-microbial properties. The silver ions stab the cell wall of the bacteria and 'electrocute' the bacteria naturally. Kill the bacteria, eliminate the odour. Clothes can retain their stink control quality even after 100 of the washes.

Introduction

Biowear are clothes that one can wear without being worried about the body odour. This product takes care about the heat regulation of the body and hence the perspiration of the body that is the cause of the body odour and stunk clothes. These

Company Overview

Name: Biowear

Business